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Plain Medical B.V.

Transforming Radiology with Human-Centric AI

Plain Medical empowers radiologists with generative AI to streamline imaging workflows and accelerate reporting
Hero-Image – Plain Medical B.V.
Ausgründung aus dem
Fraunhofer MEVIS

Unternehmensprofil

AI & Big Data
Health & Life Science
IT & Software
#MedTechAI
#RadiologyInnovation
#GenAIHealthcare
#ClinicalEfficiency
Gründung: 12.06.2025
Geschäftszweck: Develop and scale human-centric, AI-driven solutions to transform radiology workflows, improve diagnostic quality, and address workforce shortages across Europe
Unternehmenssitz: Nijmegen, The Netherlands
Kontakt: alexandra@plain-medical.com
Gründer:
https://plain-medical.com
Problem – Plain Medical B.V.

Problem

Radiologists are under unprecedented pressure. They spend up to 70% of their time on manual, unstructured reporting, leading to errors, inconsistencies, and burnout. In Europe, CT exams have grown from 37 million in 2000 to over 100 million in 2025, with thorax and abdomen scans making up two-thirds of the volume. Driven by aging populations and chronic diseases, imaging demand is expected to rise 5.7-fold. At the same time, Europe’s radiology workforce is shrinking: 45% of radiologists are over 51, nearly 19% will retire in the next five years, and fewer are available to train new doctors. Countries with older or smaller workforces face the biggest shortages, leaving radiologists overwhelmed. As a result, backlogs are growing, diagnoses are delayed, and patients—particularly those with fast-progressing cancers—face increased mortality risk. Current AI addresses only fragments of the problem; radiology needs a holistic solution that improves accuracy, efficiency, and clarity across the
Lösung – Plain Medical B.V.

Lösung

The solution addresses radiology bottlenecks by increasing reporting efficiency. Manual tasks—identifying, segmenting, and characterizing lesions in chest-abdomen CT scans—are largely automated by an AI engine that segments over 150 anatomical structures, registers prior scans, and quantifies disease progression. Only rare findings (
Produkt – Plain Medical B.V.

Produkt

Plain Report is a next-generation GenAI platform that streamlines radiology workflows. It automatically analyzes all abnormalities in chest-abdomen CT scans, comparing prior scans to detect and quantify changes. Deep learning models segment over 150 anatomical structures, register prior scans, and characterize lesions volumetrically, while only a fraction (
Alleinstellung – Plain Medical B.V.

Alleinstellung

Current radiology AI tools are fragmented point solutions, improving only narrow tasks like lung nodule detection, forcing radiologists to combine multiple tools and manually compare prior scans, slowing workflows. The solution automates the analysis of oncologic CT thorax-abdomen scans, detecting 100% and characterizing 95% of abnormalities, while flagging rare findings for review. A modular AI engine segments 150+ anatomical structures, aligns prior scans, and generates fully editable, multi-audience reports for radiologists, treating physicians, and patients. By integrating with standard hospital IT (DICOM/PACS, HL7/FHIR) and using clinically validated European data, it streamlines reporting, ensures transparency, reduces errors, and expands efficiently to new modalities and anatomical areas.
Geschäftsmodell – Plain Medical B.V.

Geschäftsmodell

Plain Medical will commercialize its GenAI radiology platform via a SaaS model targeting hospitals, radiology groups, and European imaging networks. The solution will generate revenue through annual platform licenses, pay-per-use modules for advanced features, and onboarding services including workflow integration and training. Key activities include refining AI models, ensuring interoperability with major AI platforms, embedding clinical usability through feedback loops, maintaining regulatory compliance, and scaling adoption via pilot studies and early clinical partnerships. Core resources include a multidisciplinary team, strategic clinical partnerships, foundational IP, and investment funding. Distribution leverages AI platform partnerships and cloud-native or on-premise deployment, while cost drivers include personnel, infrastructure, marketing, and revenue-sharing agreements. Conservative forecasts project growth from €770k in 2028 to €7M in 2030 with a 50% gross margin, targetin

Traction / Highlights

  • Plain Medical has secured early validation across European healthcare through structured interviews with radiologists and hospital stakeholders, confirming the clinical value of Plain Report. The platform has formal collaboration agreements with three Dutch hospitals, providing a concrete foundation for clinical adoption and access to high-quality imaging data. Support from multiple hospitals across the EU indicates strong interest and willingness to adopt AI-powered radiology solutions. Strategic collaborations with AI platform providers position the platform for seamless PACS/RIS integration. Combined with foundational IP, EU-based data infrastructure, and a multidisciplinary team of clinical and technical experts, Plain Medical is well-positioned for regulatory approval, scalable adoption, and revenue growth.
Kunde / Markt – Plain Medical B.V.

Kunde / Markt

While Plain Medical initially targets oncologic CT scans of the thorax-abdomen, the platform is designed to scale across clinical applications and imaging modalities. With over 4 billion medical imaging procedures performed annually worldwide, increasing demand highlights the opportunity for AI-driven radiology reporting. The global radiology services market is projected to grow from USD 12.25B in 2023 to USD 30.76B by 2030 (CAGR 12.4%), while AI in medical imaging is forecasted to expand from USD 1.39B to USD 4.54B by 2029 (CAGR 30.4%), driven by radiologist shortages and reporting delays. Existing hospital partners demonstrated willingness to pay and helped design the solution. Structured interviews with 10+ radiologists validated value propositions, including 70% faster reporting, improved physician-patient communication, and integration of quantitative data for clinical decision-making. TAM for thorax-abdomen CT scans is €4B in 2024, projected to €5.38B by 2030. SAM for Europe reac
Team – Plain Medical B.V.

Team

Plain Medical is led by a multidisciplinary team of 8 experts covering clinical radiology, AI engineering, regulatory affairs, commercialization, business development, and strategic partnerships. -Prof. Bram van Ginneken, CEO, drives scientific vision and innovation with two decades in AI healthcare and serial MedTech entrepreneurship. Alexandra Jürgens, CFO/COO, manages operations, fundraising, and go-to-market strategy. CTO Kiran Venkadesh oversees AI platform development, infrastructure, and PACS/RIS integration. CMO Matthieu Rutten ensures clinical relevance and workflow integration. Alessa Hering, CSO, integrates cutting-edge research into oncology imaging. QA/RA lead Rajko Topolnjak ensures regulatory compliance. Strategic advisor Prof. Mathias Prokop guides clinical adoption and scaling. Ann Hilsey Biscocho manages data annotation and validation, collectively positioning Plain Medical to deliver trusted GenAI radiology solutions across Europe.

Shape the Future of Radiology with AI

Join Plain Medical in transforming radiology with cutting-edge AI. Your investment will accelerate the adoption of our GenAI platform across European hospitals, improve patient outcomes, and drive the future of medical imaging. Be part of the next generation of healthcare innovation
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